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Apple took an important step in the artificial intelligence industry and acquired the Canada-based company DarwinAI. This acquisition shows that Apple aims to further expand its investments in artificial intelligence. This major move of the company in the field of artificial intelligence is closely watched by experts and industry followers.
Apple and artificial intelligence investments
It is estimated that, with the acquisition of DarwinAI, Apple will work on a number of new projects and innovations focusing on artificial intelligence technology. It was reported that during this period when DarwinAI’s expert staff transferred to Apple, the integration between the companies proceeded smoothly. In addition, Apple’s new artificial intelligence-supported advertising platform is among the notable developments. It is stated that this platform aims to increase user experience by optimizing ad placements, especially within the App Store.
Apple CEO Tim Cook stated in his recent statements that Apple will break new ground in innovations in the field of artificial intelligence. In this context, it is anticipated that the synergy with DarwinAI will bring Apple’s artificial intelligence technology to a wider area of use.
At the WWDC24 event, the information that iOS 18 will be introduced with artificial intelligence-powered features also draws attention as a part of Apple’s artificial intelligence-focused plans. It is stated that the company is working on different artificial intelligence systems, especially large language models.
The acquisition of DarwinAI also offers new opportunities for Apple to use artificial intelligence more effectively in customer service and technical support processes. The system called “Ask”, which is in the testing phase, appears to be effective in solving technical problems. In addition, Apple is preparing to take important steps in the development of artificial intelligence-supported vehicles. In particular, artificial intelligence-based assistant tools integrated with the new version of Xcode will be offered for beginner software developers.
Apple’s acquisition of DarwinAI will make the company a more important player in artificial intelligence-focused projects. This big step could open the door to new developments and innovations in the technology and artificial intelligence industry, allowing Apple to reinforce its leadership in the industry.